Why Tech Writers Need To Understand Business - Yet Another Example...

For some years, people, myself included, have noted the lack of interest, even disdain, that many tech writers have for business issues. This reduces these writers' ability to affect company decisions, including decisions that may affect them.

One area in which this problem manifests itself is finance. Writers from fine arts or English backgrounds can rarely discuss cost-justification in finance terms, so they have little input on buying decisions. Consider the decision to buy a $100K+ CMS. Spending that much money may require formal cost-justification. If the doc group can't provide it, then either the CMS won't get bought or will get bought but under the control of another department that may or may not take the doc group's needs into consideration.

But there are other areas in which ignorance of business can hurt. One, security, was the subject of an article in a recent issue of Business Week (July 27, 2009, "Google's Battle for the Office"). Here's a quick backgrounder...

Google appears to be attacking Microsoft by undercutting Windows and Office. Google's Chrome browser will let users run applications, like word processors, that reside on a server rather than on users' desktops. And Google's application suite, Google Apps, is intended to compete with Office but with the applications also on a server rather than users' desktops. Undercutting Windows and Office would reduce Microsoft's revenue stream and thus weaken Microsoft.

Love or hate Microsoft, there is some benefit to Google's approach and Google is pushing it. The problem, as the Business Week article noted, is security. Google Apps stores files, like word processing documents and spreadsheets, on Google servers rather than on the client companies' own servers. This means the client companies give up control of their proprietary material. Quote Business Week - " For some companies, the arrangement violates security and accounting policies."

Business trumps technology...